Krispy

Take a lover who looks at you like maybe you are a bourbon biscuit.

~ Frida Kahlo

- - - - -

Joseph Loose and his brother Jacob started the Sunshine Biscuit Company with another guy after Joseph left his board of directors position at Nabisco. There was plenty of room for more cracker companies in the early 1900s. Sure, that sentence can have multiple meanings. Anyway, like so many businesses run by family partners, stress soon crept into the Sunshine Biscuit Company. 

"I am going to leave the company!" screamed Jacob with the voice of a squawking chicken. "I'll start my OWN company!" he chicken-voice threatened.

"Do it!" bellowed Joseph. "But it better not be a cracker company. And you better not steal the name Sunshine! And get OUT of Kansas City!"

"It won't be! And I won't! And I will!" squawked Jacob.

He went on to open a donut company after changing his name to Vernon Rudolph and moving to Nashville. It was always a mystery where he came up with a name for his new company...