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Sunday, January 18, 2026

Marketing

Drinking on trains, whether it's a can of beer on a short commute or a more elaborate set up for a longer journey, often evokes a sense of freedom and relaxation. It's a way to mark the transition between locations, and to savor the journey itself. The act of drinking on a train can be seen as a small rebellion against the rules of everyday life, especially in places where drinking on public transport is restricted.
~ A.I.
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I love that these were marketed side by side. It is as if the company thought, "Well, if someone needs one of these, they are bound to need the other!"

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